Target students making big decisions about their future

Target marketing with student data exclusive to UAC

300k students with marketing consent
Verified Year 12, non-school leaver and postgraduate applicants
reachable through UAC channels.
1.5m monthly average pageviews on UAC platforms
Students and influencers engaging during key research, application,
and decision periods.
80k Year 12 students actively making decisions
Engaged applicants navigating pathways, preferences
and offers for future study.

We put you in touch with your warmest leads

Learn More

Reach is UAC’s exclusive advertising solution that connects institutions and brands directly with high-intent students through trusted UAC channels. Built on real application, preference and behavioural data, Reach enables precise targeting, timely messaging and measurable outcomes across the student decision journey.

With every campaign powered by UAC intelligence, student recruitment teams can rest assured that Reach data is verified and direct from source. 

Make the most of Reach

A smarter, data-led approach to student advertising

Identify high-intent audiences

Use verified UAC data to define audiences based on real study behaviour and intent.

Segment by goals and timing

Target students by course interest, pathways, location, ATAR and decision stage.

Activate across trusted channels

Deliver campaigns via direct messaging and premium display placements across UAC platforms.

Measure and optimise

Track engagement, clicks and conversions with clear reporting and insights.

Audience targeting

Granular targeting makes every message count

Reach offers unmatched audience segmentation using verified UAC and ABS data, allowing you to target students who are genuinely considering their next step.

See our media kit for more ways to segment the audience that’s right for you.

Reach media kit

Segment by study intent:

  • course and field of study interest
  • probability of offer to institution or field
  • application and preference behaviour
  • pathway and alternative entry interest.

Segment by student profile:

  • predicted or actual ATAR
  • school attended and school type
  • geography and socio-economic status
  • gender and highest level of study.

Place your message front and centre

Two powerful ways to reach future students

Direct messages to decision-ready students

Engage students through EDM and SMS campaigns delivered within UAC’s trusted ecosystem. Messaging is personalised, timely and aligned to where students are in their application journey.

Direct messaging performance:

  • 63% average EDM open rate
  • 94% SMS delivery rate
  • 10% average EDM click-through rate
  • 20% SMS click-through rate.

Display ads where students plan their future

Reach students through premium display placements across Australia’s largest tertiary admissions website. Capture attention during research, application and preference change moments.

Display advertising performance:

  • 2m+ annual website users
  • 730k monthly page views
  • 3min average dwell time
  • 180+ clicks per premium package.

Talk to our Reach specialists

Explore how Reach can support your recruitment and marketing goals across the student decision journey.

Start the conversation

Reach aligns with your student recruitment objectives

Expand into new student markets

Reach new audiences using precise targeting by location, background and study intent.

Reach students at peak conversion points

Influence decisions when students are most ready to apply, change preferences or accept offers.

Support pathway & alternative entry programs

Engage students actively exploring non-traditional routes at the moment they need options.

Launch a new course or scholarship

Drive awareness and applications from students seeking new opportunities and financial support.

Promote online study options

Connect flexible offerings with students already interested in online and remote learning.

Announce open days and events

Increase attendance by reaching students while they’re researching and planning next steps.

Designed for teams focused on growth and conversion

Marketing and recruitment teams

Targeted campaigns, measurable ROI, stronger conversion.

Admissions and student services

Aligned messaging that supports application behaviour.

Senior leaders and executives

Confidence in data-driven recruitment decisions.

Government and industry partners

Access to verified Gen Z audiences at scale.